Websites are the backbone of every business and an ideal tool to succeed. A business without a website will struggle to reach out to potential clients. To connect with the target audience, you can collaborate with a website development company to create an impressive website for your brand.
The website is an effective tool to boost your conversions and generate high revenues. Well, a catchy website is not enough to succeed, but the website should have the necessary features that help convert visitors to loyal clients. Also, building an impressive website is not possible without the assistance of an expert website and web development company.
This blog will help you learn about the features and functionalities of a website and the features of an expert web development company.
Vital features and functionalities to look for in a website
Simple domain name
The link or URL of your website appears on the navigation bar. URL means the address of your website that visitors use to search you.
The first step toward creating a website is selecting the right domain name. Make sure the domain name is easy to remember and spell for the visitors to search you easily.
If you choose a domain name registered by someone else, try to focus on getting a unique domain name. You will find domain names registered for different brands. So, you need to search for a domain name not registered or obtain a domain name that belongs to other brands.
A search bar on the homepage
While browsing through your website, some users are clear on their expectations from your website. So, you need to direct them to that page. Including a search bar on the homepage or other pages help visitors to search through your website without navigating much.
The navigation bar at the right place
Place the navigation bar on the side or top of the page to allow users to browse through your site. A navigation bar placed at the right place on the site helps users find the desired information effortlessly.
Call to action button
A call to action phrase or button can be a text that encourages users to take some action on your website.
Fast-Loading
The visitors coming to your site lack patience. They need a website to load faster and view the desired information, else may leave your website in seconds. So, make sure your website loads faster to engage customers and hold them for long on your website
Easy to use website design
The website should be easy to use and visitors should not find it difficult to search for the information they are looking for. This helps them take action immediately.
Key features and functionalities to look for in a web development company
When you search for an expert website development company to develop and design your website, make sure you discuss your business requirements and goals in detail with their team.
Want to build a website that fulfills your business needs? You need a development company with relevant skills and experience. Selecting an expert company out of the pool of talent may not be easy. So, you can learn about some features you should look for in a professional web development company. Here are some of those features listed below.
Excellent portfolio
Check for the portfolio of the development company before hiring them. An impressive portfolio would highlight the skills, experience and competence.
Exceptional development skills
While searching for web development partners, make sure they have a team of talented developers.
Ask the development company the following questions to know more about the infrastructure
- Projects completed successfully
- Team size
- Skillset
- Is the staff aware of the latest technologies and trends?
- Will you get a dedicated team to work on your project
Timely delivery
The project comes with a time frame within which the development team should complete it. Timely submission depends on the tools, features, and techniques integrated by the team.
The web development company should be able to deliver the project within the given timeframe, or they should give a timeframe required to finish your project.
Make sure the developers offer post-development support to make necessary modifications according to your preferences. The project managers should be approachable and communicate to give regular reports on the progress. A project report help you know that your business requirements are understood well and implemented effectively.
Testimonials
Do not forget to check the website of the web development firm you hire. Read testimonials posted on their site by different clients. The testimonials would state the client experience with the development company. You will also find the comments posted by the clients on the site. Ask the development company for client referrals so that you can make informed decisions.
Transparency
A professional web development firm would always be ready for clear communication. Clear communication during the website development journey will give you desired results. The project manager should be available to listen to your suggestions. He should help you understand how the project is progressing and should resolve issues, if any, or work on the improvements, etc.,
Flexibility
Any web development agency should be flexible and ready to implement the changes you suggest even in the middle of the development process to fulfill your business needs.
The above points can help you hire an experienced web development agency to build a robust website for your brand.
Conclusion
Want to launch a website for your brand? WebFox, a renowned website development company, can assist you launch a profitable website. With the help of our skilled developers, we integrate the right features and functionalities into your website to scale your business. Get in touch with us to share your website requirements and get a free quote from our end.